Do It Yourself Packaging Workbook Table of Contents

Introduction:

Why you need this resource. I have complied 30 years of expertise into one easy to use workbook.       

Who Is The Author:

About the Packaging Diva. Why I can help you develop product packaging that will SELL.      

Why I Wrote This Workbook:

The story behind the workbook. I get hundreds of inquires a week asking for help. This workbook tells it all.      

How To Use This Workbook:

The are lots of references and example I want to ensure you understand how to utilize this resource to your best advantage.      

What Is A Package Anyway:

Basics about the role of product packaging and what it is more that just putting the product in a box.      

Packaging’s Pesky Problems:

What happens when packaging doesn’t work? What might happen to your packaging that you never considered.      

Understanding The Consumer:

One of the most important things you need to know. What works in wooing the consumer and what doesn’t.      

Packaging As A Marketing Tool:

Why packaging is the best method to sell your products. And how it is your most important sales too.      

Packaging That Works:

What works and what doesn’t. How the right packaging WILL make a difference.      

Utilizing Packaging Innovation:

What’s new in the world of packaging? How can you incorporate into your products.  

Packaging Snafus and Problems:

Examples of packaging that failed and why. Thinks you need to know before the fact.      

External Influences That Impact Product Packaging:

Things that can happen outside of your control. What you don’t know CAN hurt you.      

How To Find A Packaging Vendor:

Simplifying finding a vendor that wants your business and deals in to quantities YOU want to order.      

Questions To Ask A Package Designer:

Where to start , what to ask and whether you need a designer.      

Frequently Asked Questions And Answers:

Questions that are most commonly asked about packaging and the answers.       

Packaging Terms Directory:

Explanation of all the technical terms you need to know. You will be able to understand what packaging materials are made of and how they are made.      

Packaging Trade Associations List:

A list of the most relevant associations that can help you with your business.      

Packaging Trade Shows List:

A list of the most relevant packaging trade shows that you should attend.      

Packaging Article Addendum:

Pertinent articles from the Packaging Diva relative to the explanations and examples.  

Packaging Example Addendum:

Examples of the most important types of product packaging so you can see and understand the different types.      

Other Resources And References:

Other resources you can use and need to be aware of.      

Additional Relevant Articles By The Packaging Diva:

Additional articles relevant to packaging your products to sell.