Is Your Product Packaging Newsworthy?

I see hundreds of releases on product packaging every week. For the most part I read the headline and say to myself “who cares.” That in itself is very telling because I am a packaging junkie and I’ll read almost anything that has to do with packaging.  

Recently, mainstream media coverage of the packaging industry has been more in-depth than usual. I see dozens of articles about packaging each week. Unfortunately, the vast majority of the news articles deal with negative perceptions of packaging and its influence on society.

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How To Find A Packaging Supplier For Small Quantities

This will probably be one of the hardest tasks you have associated with getting your product to market.  Many packaging manufacturers simply don't handle small quantities so it’s important to find a supplier that works with minimum quantity or small quantity orders at the very beginning. Fortunately there are now many resources available to someone starting the process of packaging their product.

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Packaging As A Marketing Tool

Thousands of new products are introduced every year, more than 15,000 to be exact. How can your product compete, not only with established brands but with the plethora of new products that are being introduced? The answer of course is THE PACKAGING. The right packaging with the right message will rise above the competitive landscape. But how many companies understand the value behind packaging as a marketing tool?  Most just look at as a way to convey the product or recycle tired images and product packaging that doesn’t work.

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How To Avoid Costly Packaging Mistakes

You invest so much time and money in product development, why not invest a little more and protect yourself from making a bad packaging mistake? It is easy to make a packaging error that comes back to haunt you after you have packaged the product and sent it on its way to the retailer’s shelf.

We think about bad packaging when they hit the news. For example "Ecoli Outbreak Attributed to Packaging." Packaging that on the surface seems like a good idea but then backfires due to some unforeseen circumstance that takes place. Why wait until it becomes an issue?

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Today's Consumer Is A Moving Target

Today’s consumer is a moving target. Choosing the right consumer and the right demographic to target is an important decision. Monitoring what is hot and what’s not can dramatically influence a package design’s success or failure. Package design is an integral way to connect with your customer. But do you clearly understand the needs and wants of these elusive markets?

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How To Make Your Product Packaging Newsworthy

Recently mainstream media coverage of the packaging industry is more in-depth than usual. I see several articles about packaging every week. Unfortunately, the vast majority of the news articles deal with negative perceptions of packaging and its influence on society.

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It's Easy Being Green - Packaging Your "Green" Brand

Last week, I wrote about packaging and the environment. Since then I have been flooded with a host of interesting new packaging and product introductions. Surprisingly much of the packaging innovation is coming from outside the U.S. than from our own national companies.

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Packaging That Sells Products or Not

For the last couple of weeks I have been covering the negative impression that consumers have about packaging. I have tried to disect all of the ranting and raving from nay-sayers about packaging that doesn't work.

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Package Design Trends That Connect With Consumers

How can you utilize packaging design trends to connect with the consumer?

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